About
Results-driven Graphic & UI/UX Designer with a robust background in visual communication, user-centered design, and digital marketing. Proven ability to enhance brand visibility, optimize user experiences, and produce compelling multimedia content. Adept at leveraging design principles and technology to drive engagement and achieve strategic objectives across diverse platforms.
Work
Summary
Contributed to the development of a sensor-based rehabilitation tool, focusing on user experience and interface design.
Highlights
Assisted in the development and design of a sensor-based rehabilitation tool tailored for stroke survivors, enhancing their recovery journey.
Applied Arduino programming and UX design principles to create real-time feedback mechanisms, enabling precise monitoring of patient recovery data.
Enhanced interface designs through iterative feedback loops and user research insights, significantly improving the usability and interactivity of the rehabilitation tool.
Summary
Led digital design initiatives for a major academic exhibition, focusing on brand promotion and audience engagement.
Highlights
Spearheaded social media campaigns across Instagram and LinkedIn, significantly increasing brand visibility and boosting event attendance through strategic content creation.
Produced high-quality promotional materials for both print and digital media, ensuring strong alignment with and effective promotion of the DESN2024 GradEx brand engagement strategy.
Summary
Contributed visual design expertise to the development of Learning Management Systems, ensuring high standards of accessibility and usability.
Highlights
Collaborated on the design and development of Learning Management Systems (LMS) at York University, ensuring strict adherence to accessibility and usability standards.
Prepared comprehensive research materials and visual aids for co-design sessions, fostering enhanced collaboration and facilitating rapid design ideation among participants.
Summary
Conducted in-depth UX research to inform app design improvements and feature optimizations.
Highlights
Conducted thorough task analysis and usability studies of the Lock&Stock app, deriving key insights that guided significant design improvements and feature optimizations, thereby enhancing overall app functionality.
Evaluated interface usability through a combination of qualitative and quantitative research methods, effectively validating design concepts and understanding user behaviors.
Volunteer
York University Athletics
|Social Media Coordinator
Summary
Managed social media presence and communications for York University Athletics, enhancing online engagement.
Highlights
Curated compelling digital marketing content across various social media channels, significantly enhancing online engagement and visibility for athletics events.
Implemented daily social media operations and communications, leading to improved social media following and overall engagement.
Design Students' Association
|Social Media Coordinator
Summary
Increased the online presence and engagement of the design community through strategic social media management.
Highlights
Increased the online presence and engagement of the design community by implementing well-targeted social media strategies and effective content management.
Collaborated effectively with the branding team on key branding initiatives and the design of promotional collateral, significantly enhancing the association's online presence across various platforms.
Skills
Design Disciplines
UX/UI Design, Multimedia Design, Visual Design, Brand Design, Motion Design, Print Design, Package Design, Digital Marketing, Product Design.
Technology Based Skills
Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), HTML, CSS, Javascript, Unity 3D, Arduino IDE, Rhino 3D, WordPress, CMS.
Industry Based Skills
Prototyping, User Testing & Research, Social Media Marketing, Responsive Design, Print Production, Typography & Layout, Copywriting, Color Theory.
References
References
Available Upon Request.